Course curriculum

    1. Introduction

    1. The biggest misconceptions about MATs

    2. Quiz

    1. What are MATs buying and what drives purchasing?

    2. Quiz

    1. The typical Trust procurement cycle

    2. Quiz

    1. Understanding the needs and goals of MATs

    2. Compiling your evidence base

    3. Quantifying your benefits

    4. Undertaking competitive analysis

    1. Customising to the Trust

    2. De-risking the decision for Trusts

    3. Outlining the pathway to ROI for Trusts

    4. Presenting your compounding benefits

About this course

  • £1,495.00
  • 24 lessons
  • 6 hours of video content

Course outcomes

Build an unstoppable competitive advantage

  • Deep market understanding

    You'll understand the differences between MATs, which segments to focus on, and how to best position your solution to stand out

  • Generate high-quality MAT leads

    You'll understand the challenges that every MAT experiences, the messages that resonate, and the marketing tactics that work

  • Close more opportunities, faster!

    You'll increase your win rate, your deal size, and do both faster than ever before. This course is designed to deliver serious ROI

What are others saying?

“Most in-depth MAT guidance I've come across. The MAT sales course has been a revelation for our sales team and we've already started moving more MAT deals through our pipeline. The depth and knowledge in the course is the best I've seen and I've been in the industry for some time. Highly recommend.”

Peter - Company Director

“Tangible Trust sales strategies for suppliers. Jay really knows his stuff and he translates it into a tangible sales strategy for suppliers. I really liked this as a lot of stuff I've previously looked at was just regurgitated publicly available education data. We're changing how we approach academy trusts going forward and feel far more confident in this sector.”

Mark - Sales Manager

“Working with Jay on our marketing has been a game-changer for Smart School Councils. What really sets Jay apart is experiencing in taking all that knowledge and applying it specifically to the pretty unique challenge of selling to schools. He cuts through the usual marketing jargon and gets straight to what works. His straightforward, jargon-free approach has made a real difference in how we connect with our audience. Thanks to Jay, we're reaching schools more effectively than ever.”

Greg Sanderson - Founder Smart Schools Council

Built from selling to biggest Trusts

Selection of the MATs that I have sold into:

United Learning Trust logo
AET Logo
Delta Logo
Oasis Trust Logo
OAT Logo
TKAT Logo

Your instructor

Jay Ashcroft

A serial EdTech founder, since 2009 Jay has been building some of the most impactful EdTech companies in the UK, and worked with many category leaders along the way. Starting life as a secondary school music teacher, Jay is acutely aware of how schools think, feel, and buy. An experienced founder, Jay has won contracts with United Learning, Academies Enterprise Trust, E-Act, and many more. He has worked on a number of the largest procurements in the school sector and is responsible for delivering tens of millions in revenue in his career. As a policy advisor and educator, Jay was specialist advisor to DfE on the 2016-18 Academies Programme, helping develop the first Multi-Academy Trust operating framework. Later Jay worked as a Chief Operating Officer within a Trust.

Elevate Your MAT Sales Game Today

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FAQ

  • Who is this course designed for?

    This course is written companies that want to sell into the Multi-Academy Trust market. It is designed for Founders, as well as Head of Marketing and Head of Sales roles.

  • I'm already selling to MATs, do I need this course?

    It all depends on your ambitions. This course is the culmination of 15 years experience selling into the largest Trusts, and helping grow some of the most successful EdTech's in the UK. If you want to sell more and scale up faster in the MAT sector, this course will teach you how to do that.

  • Does this course provide email lists or Trust leads?

    No. Multi-Academy Trusts are not required to publish CEO or senior leader email addresses like schools have to. This course will teach you how to develop marketing campaigns and activities that will generate leads.

100% Satisfaction Guarantee

I've been in the Multi-Academy Trust market for 15 years, working with numerous companies to grow their MAT sales. The teachings in this course are based on what has worked repeatedly over all these years. There are no gimmicks or tricks inside. This course will scale your business and give you the understanding to build a long-term competitive advantage over your competitors. 

I guarantee that it will work, and if for any reason, you don't find this course useful or valuable, I will work with you free of charge to implement what is covered in this course so that your company too can compete in the Multi-Academy Trust sector.

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