Course curriculum

    1. Identifying the ideal schools to target

    1. Segmenting your contact lists and data

    1. Using dynamic data to personalise your emails

    2. Writing subject lines that get opened

    1. The ingredients make for a great marketing email

    1. Understanding the customer journey to improve marketing

    2. Building your first full campaign

    3. Mini-campaigns for events and webinars

    1. 3 types of automation and drip campaigns

    2. New subscriber template

    3. Limited time offer template

About this course

  • £595.00
  • 14 lessons
  • 3 hours of video content

Proven Email Campaign Templates Included

In this course, Jay shares 3 of his most effective email campaign templates and breaks down how he developed them and why they work so well. Apply them to your own business and watch how they grow your revenue faster.

  • Webinar / Event Campaign

    Outcome: Generate More Leads

    As schools are inundated with free webinar invites, making your events stand out is getting harder. Use this 7x email campaign to do just that, and significantly boost signups by using this email launch template to ensure schools don't want to miss out. This campaign will 2-3x your current event signup rate.

  • New Lead Campaign

    Outcome: Book More Demos

    Say goodbye to generic sales emails asking "Do you have 30 minutes free to talk?" and instead, over the course of 2 weeks, use this 7x email campaign to introduce your product in an engaging and exciting way. The result is that you'll convert more initial interest from schools into demos.

  • Limited Time Offer Campaign

    Outcome: Convert More Leads

    Learn how to drive urgency and create demand throughout the year by creating limited time offers and running this 7x email campaign. A great campaign for stimulating demand in quiet periods of the year, or for closing leads who've been stuck in the pipeline for a long time.

Course outcomes

Start sending emails that drive engagement and get results

  • Improve your email engagement

    Learn how to write engaging email campaigns that are tailored to the schools and people you're trying to reach.

  • Generate more leads from emails

    Increase downloads, book more meetings, or drive free trials. Follow proven strategies to increase your conversions.

  • Close more sales and improve ROI

    Engage, nurture, and close more of the school decision makers you're looking to reach. Supercharge your email marketing.

Developed from firsthand experience

Jay has spent 14 years marketing to schools and Trusts across the UK, and knows from firsthand experience, what works and what doesn't

United Learning Logo
E Act Trust Logo
Academies Enterprise Trust
Delta Academies Trust
Leigh Academies Trust
Oasis Academy Trust Logo
Reach2 Academy Trust Logo
TKAT Academies Trust

Testimonials

“Working with Jay on our marketing has been a game-changer for Smart School Councils. What really sets Jay apart is his experiencing in applying marketing concepts specifically to the pretty unique challenge of selling to schools. He cuts through the usual marketing jargon and gets straight to what works. His straightforward, jargon-free approach has made a real difference in how we connect with our audience. Thanks to Jay, we're reaching schools more effectively than ever.”

Greg Sanderson - Founder Smart Schools Council

“Jay has been a huge support to us as we've navigated the early stages of a product launch. His expertise and ’spot-on’ suggestions have been an important part of our decision-making and we’re already seeing results. Highly recommended”

Michelle Groves - Founder @ Dacapo Music

Instructor(s)

Jay Ashcroft

A serial EdTech founder, since 2009 Jay has been building some of the most impactful EdTech companies in the UK, and worked with many category leaders along the way. Starting life as a secondary school music teacher, Jay is acutely aware of how schools think, feel, and buy. An experienced founder, Jay has won contracts with United Learning, Academies Enterprise Trust, E-Act, and many more. He has worked on a number of the largest procurements in the school sector and is responsible for delivering tens of millions in revenue in his career. As a policy advisor and educator, Jay was specialist advisor to DfE on the 2016-18 Academies Programme, helping develop the first Multi-Academy Trust operating framework. Later Jay worked as a Chief Operating Officer within a Trust.

Take your school marketing to the next level

Start today

FAQ

  • Who is this course designed for?

    This course has been developed for EdTech founders, marketers, and sales leads looking to sell to UK schools.

  • I'm already emailing schools, do I need this course?

    It depends on your ambitions. Schools can receive hundreds of cold emails every week, so standing out from the crowd gets more difficult year after year. This course is the culmination of 15 years of experience selling to UK schools at some of the highest growth EdTechs in the country.

  • I'm a new startup and don't have customers. Is it took early for this course?

    If anything this is the best time to start this course as you won't have to unlearn bad habits or change your existing systems. Having run my own bootstrapped EdTech startups, this course is designed to get results while keeping costs to a minimum.

  • Why wouldn't I just pay an email marketing agency to run my marketing?

    School email marketing companies are expensive, typically charging thousands to design, write and send just a 3 email campaign, and guaranteeing nothing. This course will teach you how to develop and write great email campaigns by yourself, saving thousands from going to an agency.

  • Does this course provide email lists for schools?

    No. You're able to download generic school email address from Get Information About Schools (GIAS).

100% Satisfaction Guarantee

I developed this course based on what has worked repeatedly for me over the last 15 years in UK EdTech. There are no gimmicks or tricks inside. I use what is covered throughout this course with the EdTech companies I advise today. 

I guarantee that it will work for you, and if for any reason, you don't find this course useful or valuable, I will work with you free of charge to implement what is covered inside to ensure your email marketing delivers results.